Superbowl Sunday. Its been the championship game of the NFL since 1967 and is the second largest day for U.S food consumption after Thanksgiving. In 2010, it costs 3 million dollars to run a 30 second commercial. There is a large portion of the Canadian population who only watch the Superbowl to see the American ads. I think that the superbowl commercials are so exspensive because it is the most-watched television broadcast in North America. Even if you are not a consistant football fan, people usually tune into watch the event, just for the commercials.
The TNS Media Consumption web site says, "The data confirms that Super Bowl advertising has enormous holding power. In the 2008 game, the index of commercial viewers to program viewers was right around 100, indicating that people opted to watch the ads instead of switching the channel. The halo extended to pre-game spots as well, but not the post-game as viewers gradually tuned away entirely".
Below is a table showing the Index of Commercial Viewers To Program Viewers: 2008 Super Bowl
Pre-Game-101
First Half of Game-101
Half-Time of Game-99
Second Half of Game-99
Post-Game-85
Avg. Primetime Show -90
Source: TNS Media Research
The TNS Media Consumption web site says, "The data confirms that Super Bowl advertising has enormous holding power. In the 2008 game, the index of commercial viewers to program viewers was right around 100, indicating that people opted to watch the ads instead of switching the channel. The halo extended to pre-game spots as well, but not the post-game as viewers gradually tuned away entirely".
Below is a table showing the Index of Commercial Viewers To Program Viewers: 2008 Super Bowl
Pre-Game-101
First Half of Game-101
Half-Time of Game-99
Second Half of Game-99
Post-Game-85
Avg. Primetime Show -90
Source: TNS Media Research
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